Attracting attention in the chaotic neon crossroads of the world is nothing short of a miracle. But if you load two men and a giant menorah into a pickup, play Hanukkah songs from booming loudspeakers, and dance along exuberantly in shirtsleeves in freezing weather, people might just notice.

Even in Times Square.

And if your truck back bounces up and down in glorious rhythm as you rock it out, you might uplift local drivers stuck in standstill traffic and international tourists jostled by crowds. As they smile and snap videos to upload around the globe back to their friends, they amplify your contagious message of joy and celebration. Even singleminded theatergoers might stop hurrying to their curtain times and pause for a minute to watch your al fresco musical. I did.

It takes a lot of chutzpah to drive and dance across the city singing, “Hey, it’s Hanukkah!” But in New York City, where public menorahs are, let’s say, not exactly in short supply, creative swagger is essential. You have to put yourself out there.

Joy to the jammed! Even a nearby Sephora billboard got into the celebratory spirit and put “HORA” in my photo. Seriously. There’s no business like show business.